In November 2025, we left Central California before sunrise and headed to Nipsey Hussle Square in South LA—the rebuilt home of The Marathon flagship. It was the first major community event held on that lot in six years.
Shoulder to shoulder with the Neighborhood Nip Foundation and Think Watts Foundation, we helped distribute over 5,000 turkeys plus groceries to local families—an activation covered by outlets like TMZ and other media as Nipsey’s former store became a site of service again.
For us, it wasn’t a photo-op. It was a family and legacy moment: loading boxes, greeting families, and showing the next generation that entrepreneurship and impact belong in the same sentence.
“Legacy is not what we say on social media—legacy is where we’re willing to stand.”
See more of the day and behind-the-scenes moments: @beuncommon247 on Instagram .
Video coverage (official Instagram embeds):
Videos are hosted on third-party Instagram accounts (TMZ and Neighborhood Nip Foundation). Availability, captions, and comments may change over time.